Factors to consider in logo design:
Simple logos are easier for clients to remember. Your logo should relate to the type of business.
Credibility and Recognition
In any industry, clients look for the most credible products and services in the market. A customised logo can enhance the credibility of your business and add recognition.
Delivers a Message
A logo has the ability to deliver a message about your company and brand. Clients should be able to have some type of understanding of what your company offers just by looking at your logo or your slogan.
A logo should grab the attention of your clients from a visual point of view. Your logo should be unique and easily understandable. If your logo is difficult to read or understand, than chances are your client will not remember it.