Email Marketing is a form of direct marketing when an email is used to send out a mass message to your email list. Email Marketing is done to build loyalty, trust, brand awareness and increase sales. Email Marketing can be done to either cold lists or your current customer database.
Advantages of Email Marketing:
- Encourage Customer Loyalty An email can be sent with the purpose of encouraging customer loyalty and repeat business by offering coupons to those who have made a purchase with you in the past.
- Maintain Customer Relations An optimised email can be sent to further enhance or maintain customer relationships. An email marketing campaign does not always have to be used to sell. You can use emails to keep your customers informed of what’s new with your business or let them know about the new products and services that you may have to offer now. Email Marketing campaigns can also be created to further enhance this by targeting your customers to the products or services that they are most interested in.
- Measurable Results One of the most important elements of Email Marketing is that it provides measurable results so you will get first hand information and hard numbers as to the success of your email marketing campaigns. Email Marketing reports provides you with metrics such as the number of opens, clicks, bounces, unsubscribes and forwards.
- Get Connected to Many at Once Through one email, you will be able to promote your business to a large number of customers and potential customers at once. You can use your customer database of email addresses to send an email to and then further target these individuals based on the results and their action with the email.